Free shipping on orders $199 & over!

Free shipping on orders $199 & over!

Why Our Customers Choose Kenzie’s Optics

Welcome to Kenzie’s Optics, a veteran-owned, sporting goods retailer that was established in 2002 by Keith and Katie Smith. Just like any other All-American, quintessential business, we started right out of our garage. Our company began from Keith’s time spent in the military. This gave him the desire to to build a one-stop shop of hard to find thermal and night vision equipment, while also stocking the top of the line rifle scopes, red dot sights, apparel and everything else in between! The name Kenzie came from our beloved black lab. It started out as a placeholder…and it just sort of stuck! Over the last 20 years we have continued to develop and diversify our product offerings. We are proud to say that Kenzie’s Optics has built over 85 remarkable relationships with each and every vendor we market for, and we personally believe in everything we sell. 


Kenzie’s Optics is not a big-box corporation with a headquarters overseas. We are a company founded by a dedicated husband and wife team that values the phrase, “ work hard and play even harder ”. We have grown organically and built a knowledgeable team to support our customers along the way. From the energetic and efficient warehouse crew, to the committed customer service center–we always look forward to serving you! Plus, at any given weekend, you are sure to find Kenzie’s representatives attending trade shows throughout the United States. This presence in the marketplace gives us the competitive, consumer edge on exactly what items the public wants and needs. You can shop from all of our stock here on our website, or at our local storefront in Cartersville, Georgia. Interested in if we will be in a town near you? Please feel free to give us a call!


Thanks to our loyal customers, we are blessed to give back to the community we call home in so many ways. Kenzie’s Optics supports Georgia Heart Program, Advocates for Children, Etowah Scholarship Foundation, and the Georgia Goal Scholarship Foundation. We are also firmly devoted to firearm safety, protecting the freedom to hunt, sustaining wildlife conservation, and encouraging all forms of education–from the classroom to the great outdoors. Kenzie’s proudly sponsors events that want to spread these same missions. Right here at home we have Outdoor Blast by Georgia Outdoor News and internationally we proudly promote the Safari Club Foundation.


At Kenzie’s Optics, we look forward to helping you! Our company is supported by a diversified team that are experts in outfitting our customers for their next range day, hunting trip, or outdoor adventure. We strive to maintain our goal of customer satisfaction 100% of the time with competitive prices and a supreme level of support.

Kenzie's Optics