Primary Arms optics are known for offering high-quality, budget-friendly optics suitable for a wide range of shooting applications, from tactical use to hunting and competitive shooting. The company has earned a strong reputation for innovation, particularly with their patented ACSS (Advanced Combined Sighting System) reticle, which provides fast target acquisition and built-in ballistic compensation. Primary Arms offers a variety of optics, including red dots, prism scopes, LPVOs (Low Power Variable Optics), and long-range scopes, many of which rival more expensive competitors in durability and performance. Their products often feature clear glass, rugged construction, and intuitive reticle designs, making them a popular choice among both new shooters and seasoned professionals.